We connect fragmented information, business knowledge and software to create clearer decisions, better service and dependable operations. From the first assessment to a system your team can run.
Sydney based. Built around your business.Strategy / Data / Delivery
Where we help
Turn the work between systems into progress.
The same question answered in five places. An order chased through three systems. A promising prototype waiting for a path into everyday use. We start with the friction your team already knows.
01 / Data & business knowledge
A shared picture of the business.
Bring scattered records, documents and systems together. Agree what the important terms mean, connect related information and make it usable for reporting, decisions and AI.
Data integration · Shared definitions · Analytics
02 / Customer service & voice
An answer. And a way forward.
Connect phone and digital enquiries to approved knowledge and the systems behind the answer. Define what an assistant can do, what it needs to check and how a person takes over.
Voice · Product discovery · Service follow-through
03 / Connected operations
Less chasing. Clearer responsibility.
Join up orders, supplier updates and team handoffs. Identify exceptions, check the available evidence and prepare the next step for the person or system responsible.
Procurement · Member support · Operational workflows
04 / AI choices & internal prototypes
A useful idea. A practical next step.
Compare the tools you already own with new products and bespoke work. Help an internal prototype become a tested, connected system, with a clear business case and operating cost.
Tool assessment · Pilot delivery · Adoption
The foundations matter
Business knowledge. Built into the work.
Useful AI needs dependable context: how your customers, products, records and processes fit together. We make those relationships explicit and connect them to the systems your team relies on.
01
Connected knowledge
Agree the definitions, identifiers and relationships behind the work. Build a shared understanding that people, reporting and AI can use.
02
Clear rules
Use explicit rules for calculations, eligibility and permitted actions. Use AI to interpret language and ambiguity, with review and escalation where needed.
03
Control over change
Agree access to the definitions, code, documentation and tests needed to run the system. Evaluate new models against the same business requirements.
People, permissions and operating records support every step.
A little more on the technology +
Depending on the problem, this may involve semantic models, ontologies, entity resolution or knowledge graphs. We choose the structure that makes the information useful and maintainable, building on your existing systems where they fit.
Rules and conventional software handle exact checks. Models handle interpretation where it adds value. A model’s suggestion is checked against records and permissions before it becomes an action.
See the method
What useful can look like.
Two illustrative workflows, using synthetic information. The integrations, rules and actions are agreed for each engagement.
Customer experienceFrom an enquiry to a useful answer.
C
Customer enquiry
“Can you help me find my order?”
01
Find the right context
Use authorised customer and order records. Resolve an uncertain match before going further.
02
Prepare a supported answer
Use current information and show when a detail is missing or needs confirmation.
03
Give the customer a next step
Complete a permitted request or pass the case and its context to the right person.
An answer with evidence. A clear path to help.
Internal operationsFrom a supplier update to a checked next step.
S
Supplier update
“Part of the order is ready. The balance should follow next week.”
01
Connect the context
Match the update to the right order, items and available source records.
02
Interpret, then check
Check the supplier’s statement against records and business rules. Flag missing or conflicting details.
03
Give the exception an owner
Prepare the next step for review. Record what was approved and what actually happened.
“Ready” is a supplier claim. Dispatch needs confirmation.
Our approach
One worthwhile improvement. Built to last.
A focused assessment leads to a clear recommendation and a scoped pilot. We work alongside the people responsible for the result, from understanding the problem to running the solution.
01
Understand
Trace the workflow, decisions and manual effort. Agree the process owner and a baseline for improvement.
02
Choose
Compare existing software, specialist products, process changes and bespoke work. Assess value, data readiness and full operating cost.
03
Implement
Connect the information, define permitted actions and test representative cases, difficult exceptions and practical fallbacks.
04
Make it work
Measure quality, completed work and ongoing cost. Train your team, hand over or agree managed operation.
Agree what better means.
Success measures belong in the scope.
Useful work
Requests completed and exceptions resolved
Quality
Correct outcomes, review and appropriate escalation
Time & cost
Manual effort and the full cost per completed case
The experience behind ACH
Different industries. Connected thinking.
Customer businesses, member networks, industrial operations and institutions. That range helps us understand a business on its own terms and recognise useful patterns from elsewhere.
Ahmed Saeed
Founder, AI Connect Hub Enterprise data leadership, consulting and product building
Ahmed’s work spans data and analytics leadership at Nearmap, Kayo, Fox Sports and Office Brands, consulting and advisory assignments and building AI products through Getworkforce AI and WerkX. ACH brings that commercial and technical experience into the same engagement.
Organisations, brands & product environments
Founder career experience
These names reflect Ahmed’s individual employment, consulting, advisory and project experience. Group brands and product environments are listed separately to show the range within shared roles. Their inclusion does not imply institutional endorsement of ACH.
Media & streaming
Foxtel
Media and subscription businesses
Media & streaming
Fox Sports
Sports media and commercial analytics
Media & streaming
Kayo Sports
Streaming and customer analytics
Media & streaming
News Corp Australia
Media and publishing
Media & streaming
The Sydney Morning Herald
Publishing and digital products
Media & streaming
Streamotion
Product / brand environment
Media & streaming
WatchNRL
Product / brand environment
Media & streaming
WatchAFL
Product / brand environment
Media & streaming
MCN Ad Network
Product / brand environment
Media & streaming
News Corp Sports Sites
Product / brand environment
Retail & members
Office Brands
Corporate and member-store context
Retail & members
Office National
Member-store network context
Retail & members
Office Depot
Retail and commercial information
Retail & members
Kmart
Retail
Technology
Nearmap
Geospatial technology and data leadership
Technology
Spacetalk
Connected products
Technology
Navman Wireless
Connected devices and software
Resources & industry
Ok Tedi Mining
Resources and operational information
Resources & industry
Minemax
Planning and operational information
Resources & industry
Sydney Water
Utilities and operational information
Resources & industry
GWA Group
Industrial and product businesses
Higher education
University of Sydney
Complex institutions and distributed stakeholders
Higher education
University of Wollongong
Complex institutions and distributed stakeholders
Financial services
IAG
Insurance Australia Group
Financial services
Next Financial
Early-career data analyst internship
Consulting & advisory
Royal Cyber
Consulting and advisory
Consulting & advisory
SMEC AI
Technical AI and data advisory
Consulting & advisory
Mesh AI
Advisory board experience
Consulting & advisory
Positive Group
Digital marketing advisory
Consulting & advisory
Easy Being Green
Early-career sales
Expert-network advisory
Guidepoint
A broad advisory perspective across geospatial markets, data platforms and the software businesses around them. Selected topics:
Geospatial & property technology
Aerial imagery and analytics
Geospatial imaging markets
Aerial surveying and mapping
Roofing software
Data governance & cloud platforms
Governance programme metrics and KPIs
Snowflake and the modern data stack
Cloud storage and data workloads
Software & industry markets
Employment SaaS
Sports operating software
Broadcast media
Fresh produce
Industry experience
Across different operating realities.
Media & streaming
Publishing & advertising
Retail
Technology & connected products
Resources & mining
Utilities
Industrial products
Higher education
Insurance
Fintech & lending
Consulting & professional services
Aged care
NDIS
Construction
Pharmaceuticals
Business models & settings
From the customer to the operation.
B2BBusiness customers, procurement and partner relationships
B2CConsumer journeys, service and digital products
Member networksHead office, independent stores and shared services
Field & site operationsDistributed teams, physical assets and operational information
Areas of focus
Independent consulting
Ahmed’s wider consulting interests span data, AI and operational change, with a focus on the areas below.
Data & decision support
Reporting and business intelligence
Spatial analysis and facility catchments
Data engineering and migration
AI & connected operations
Workflow redesign and AI automation
ERP, CRM and systems integration
Sales-order routing and operational dashboards
Commercial & organisational change
Business analysis and commercial modelling
Procurement and renewals
Transformation and change management
The depth behind the range
Selected areas of hands-on work
Commercial & customer data
Data strategy, business intelligence and analytics across customer, product and commercial information.
Source integration & data quality
Connecting inconsistent source records, resolving differences and preparing information for reporting and operational use.
Knowledge & AI workflows
Preparing material for retrieval, structuring records and handling validation and exceptions before information reaches an assistant or workflow.
Built from the founder’s side, too
Products. Customers. The responsibility to keep improving.
Building and selling products brings another perspective: what a customer will adopt, what it takes to onboard them and what happens after the demo.
Voice and operational AI products, with practical learning from customer conversations, onboarding, everyday exceptions and ongoing support.
Voice · Service · OperationsFounder / Product development
Getworkforce AI
AI tooling for business workflows. Connecting product development with the work of finding customers, selling, implementation and adoption.
Business workflows · AI toolingFounder / Deployment company
AI Connect Hub
Bringing business assessment, data integration and implementation together, with practical handover or ongoing operation.
Strategy · Data · Delivery
Entrepreneur in Residence
Antler
Founder-program experience developing an analytics venture, bringing problem selection and commercial validation into the building process.
How we can work together
Your team. Your way forward.
Choose a first project, strengthen an internal prototype or deliver a complete solution. We agree ownership, cost and ongoing responsibilities from the start.
01
Configure & connect
Make more of your existing software and infrastructure. Configure suitable products, including WerkX or Getworkforce AI components where they fit, and connect the missing pieces.
02
Build & hand over
Build alongside your team or prepare a prototype for real use. Agree code and licence terms, then hand over the definitions, integrations, documentation and tests needed to run and improve it.
03
Operate & improve
Keep a workflow, data pipeline or analytics service running. Agree support, monitor quality and cost and review improvements as the business and technology change.
A few practical questions.
Why not use the AI already in our software?+
That may be the right answer. We assess what your existing tools can do, then identify gaps in data, integration, permissions or workflow. The recommendation may be configuration, a specialist product or a focused build.
Do we need a new platform or our own model?+
We start with the systems you have. Hosted services, customer-managed models and conventional software each have a place. We assess quality, data requirements, operating cost and the support your team can provide before recommending a deployment.
Can our team take it in-house?+
Yes. We can build alongside your team or plan a handover. The scope sets out code and licence terms, access to definitions and configuration, documentation, tests and training. Managed operation is also available with agreed responsibilities.
Start with the business
What keeps getting in the way?
Bring a recurring problem, disconnected information or a prototype you want to put into use. We’ll work through the business case, the options and a sensible first step.